David A. Rosen - Helping People and Businesses Achieve Remarkable Results...

Sustainability, Marketing, and Avoiding Greenwashing Seminar - December 18th

I have the honor of hosting a panel on Sustainability and Marketing at The Silberman School of Business' Institute for Sustainable Enterprise at Fairleigh Dickinson.  (I know, its a mouthful).  Its all about The imapct of Sustinability on Marketing.  Learn More Here:  ISE Breakfast

We have two great additional speakers.  Shari Aaron, co-author of the recently published book, " Climb the Green Ladder" will speak on consumer shifts in demand and green expectation for companies as well as examples of authentic and responsible marketing and examples of greenwashing.  We are lucky to have Shari join us.  Shari's rich experience in marketing and market research will reveal the key issues for marketers.

Len Gordon, the Northeast Director for the Federal Trade Commission (FTC) will share perspectives on why the claims made by companies are going to face more scrutiny and possible the latest "Green Guides" which are expected to be updated shortly.  One other area Len will explore will be the new laws on Blogging and disclosure.   

If you are in or close to Fairleigh Dickinson's Madison, NJ campus, please join us:

December 18th - 7:30-9:30 am.  You can register at the online form.  Here are Directions.

Who's Minding the Store for Toys 'R' Us - BusinessWeek

Parents who shop on Toysrus.com this holiday season likely won't know that a company called GSI Commerce (GSIC) is managing the orders behind the scenes. But GSI is ubiquitous: It runs retail Web sites for some 100 brands, including the NFL, Bath & Body Works, Ralph Lauren (RL), Aeropostale (ARO), and Toys "R" Us. All told, the company processes $3 billion in annual sales, from which it takes a commission.

via www.businessweek.com

Its Interesting. How does an e-Commerce company make 33% fees? This article claims that GSI processes $3B in Sales and Collected $967Million in Revenue. I assume that's the pass-through.

Does that mean that GSI made 33% from my son's Light Saber? that I just bought from Toys R Us?

Welcome - What is David A. Rosen up to now?

I know its a cliche, but we are clearly "living in strange times..."  There are problems here and all around us; friends are losing their jobs, selling their homes due to cash flow problems, tapping into their IRAs and living through many other dramatic event examples.  (My wife was lucky, she was laid off mid-year, but was re-employed in two weeks).

Plus, there are many other factors affecting our businesses, relationships,  quality of life , and families, from the government, economy, global releationships, US competitiveness, technology change, emerging country growth, and climate impact that we have little or no control over their impact. 

Given all these various changes, my thirst and passion for finding practical solutions, and interest in making a difference in life, I thought it was time to step up higher with a new blog domain.  If we can dialogue in an open, sincere, and authentic way on sticky and difficult topics, especially where opinions are polarized, we can not only learn, but achieve smarter and better outcomes.  I am committed to listening... are you?

Ideally, I want to make a significant  difference, so I started this new domain,www.davidarosen.com to share our thoughts with anyone who wants to listen, debate and grow through healthy debate.

I have been blogging for 6 years under my own name, my two companies, and one alias person.  (Can you find it?). 

This domain, www.davidarosen.com should be the primary focal point for my posts going forward and will address issues from different facets of my life including:

Acrelic Interactive - Home of WarpSales -- www.acrelic.com
Acrelic Group - Strategic Advisors -- www.acrelicgroup.com
LinkedIn Profile -- www.linkedin.com/in/davidarosen
Acrelic interactive Blog -- http://blog.acrelic.com
Acrelic Group Blog -- http://blog.acrelicgroup.com

My motto in life and business is that I want to "help people achieve remarkable results".   My objective has always been to help people accomplish more than they ever thought possible, personally and professionally.   My perspectives come from being a father of two great kids and a wonder wife, a son and brother, and business experience where I have lead growth of several busiensses, been engaged by hundreds of clients, managed business on 5 continents and involved in more than 30 Merger and Acquisition efforts.  My current Interests and business efforts are focused on:

• Sustainability for Competitive and Strategic Advantage
• Identifying Growth Options, especially beyond the obvious
• Increasing the Competitiveness of North American Based Companies on a Global Scale
• Being on the forefront of the next industrial age, alternative energy, technology, and other industries
• Family and their Legacy and Quality of Life

Please share your thoughts with me as you read this or see me.  Your feedback and thinking is always Welcome.

Thanks for being here.

Regards,

David A. Rosen
drosen@davidarosen.com
908 222 2900 x.111