Even though I am creative and before I went to business school I auditioned and was accepted to be an "actor", I never thought I would be involved in the Emmys. Well, after realizing that I didnt want to be a waiter for the rest of my life, I ditched my acting career and went into business.
You can see their Emmy Here:
http://www.l-3com.com/edd/news/news_emmy.htm
Ill just say that, more than 25 years later, after I gave up my acting career, I feel great about how our client, L-3, won an Emmy.
My team and I were involved in many facets of validating, launching and growing this business. Our efforts over several years, starting in 2001, were quite valueable in providing a commercial entry in a defense oriented business unit. This part of L-3 was originally owned by Northrop Grumman. They came to me to help validate their business plan. The product was orginally used in fighter planes. The great team realized that their product had potential in the TV Broadcast Market. We realized that there was also a compelling market opportunity with the shift from Analog TV to HDTV.
Our effort validated and modified their business plan. The Business Unit then asked us to help bring the product to market. The challenge was that they were used to selling to the military, but not sure how to bring the product to market quickly to 3200+ stations in the market.
The end result was we reduced their go-to market budget by 7 figures, helped them build a commercial marketing and sales process, and helped them capture > 50% market share. You can read more about on our Clients Page and click on the Success Spotlight.
Congratulations L-3. We are excited to have been a part of capturing the market in HDTV and helping you win an Emmy for your contribution!
