What is a Lead Swamp?

The Scary Swamp I grew up in farm country in southern Illinois where I remember seeing ugly swamps and dense forests that from a distance were smelly, dank, dark, mystical, and somewhat scary.  When you get close to the swamp though, and from a clinical perspective,...

Why Clean Lists Matter…

Brian Carrol provides a strong reminder in one of his latest posts: On building the Lists for B2B Lead Generation Programs He confirms what we have seen in hundreds of customers. 1.  Pay attention to the leads and lists you have already invested marketing money to...